DEVELOP A LOYAL COMMUNITY OF PROSPECTIVE CUSTOMERS OR CLIENTS

In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation.

Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.

INCREASE DIGITAL EXPOSURE

If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance.

Statistics have proven that interacting in social media networks even as little as 2-3 times per week can significantly increase your online presence in both the traditional and digital market space. Every post you make on a social media platform is an opportunity for customers to convert.

ENHANCE COMPANY TRUSTWORTHINESS

Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility.

Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand. When people go to compliment or brag about a product or service, they turn to social media.

EXPAND SALES AND DISCOVER NEW OPPORTUNITIES

Getting quick access to consumers’ feedback is undoubtedly going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner.

Social media helps you easily discover your customers’ preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts. Every social media profile you add is another path leading back to your site!

BOOST TRAFFIC AND SEARCH ENGINE RANKING

Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies’ websites as a way to convert leads into prospects. In regard to the search engine benefits, the truth is that Google likes social media.

In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.

CUT MARKETING COSTS

Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI).

With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts.